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June 26, 2019

Seven Signs You Should Build a Customer Data Platform (CDP)

By Venu Gooty, HGS Digital

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Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences. Many of them end up marketing products to customers who already have those products or have no interest in them. This is often due to fragmented data sources and the inability to utilize them in a smart manner. So, how does one create an integrated view of their visitors and customers?

This is where a Customer Data Platform steps in. A CDP gives marketers a unified view of their